Water Activated Tape and its Resurgence in Ecommerce
Water Activated Tape, also known as gummed paper tape or kraft tape, is making a comeback in the Ecommerce industry. This type of tape has been used for decades in the packaging and shipping industry, but it has recently gained popularity among online retailers as a more sustainable and secure alternative to plastic packing tape.
One of the main benefits of Water Activated Tape (WAT) is its biodegradability. Unlike plastic packing tape, which can take hundreds of years to break down in landfills, gummed paper tape is made from natural materials such as paper and starch, and it will biodegrade over time. This makes it a more environmentally friendly option for ecommerce businesses that are looking to reduce their carbon footprint.
Another advantage of Water Activated Tape is its strength and durability. When activated with water, the starch in the tape transforms into a strong, glue-like substance that can hold up to the rigors of shipping. This makes it an ideal choice for businesses that need a reliable and secure way to seal their packages.
TRENPA uses Water Activated Tapes in all its 5-ply Corrugated Carton Packaging
In addition to its environmental and strength benefits, Water Activated Tape is also a more secure option for Ecommerce businesses. The unique wet adhesive used in this tape makes it nearly impossible to tamper with or open without leaving visible evidence. This can be a major selling point for businesses that want to ensure the safety and security of their packages while in transit.
One potential downside of Water Activated Tape is that it can be more time-consuming to use compared to plastic packing tape. It requires the use of a special tape dispenser that wets the tape before it is applied, which can add an extra step to the packaging process. However, many businesses find that the benefits of Water Activated Tape far outweigh the added time and effort.
There are a few different factors to consider when choosing Water Activated Tape for your Ecommerce business. One important factor is the type of adhesive used. Starch-based adhesives are the most common, but there are also options available with latex or synthetic adhesives. Each type of adhesive has its own unique properties and may be better suited for certain types of packages or shipping conditions.
Another factor to consider is the thickness of the tape. WAT is available in a range of thicknesses, from thin, lightweight options to thicker, heavy-duty tapes. The appropriate thickness will depend on the size and weight of the packages you are shipping, as well as the specific shipping conditions they will be subjected to.
It's also worth considering the appearance of the tape. Many Water Activated Tape options are available in a range of colours, including standard brown and white, as well as more eye-catching options like red and blue. Choosing a tape colour that coordinates with your brand or packaging design can help add a professional touch to your shipments.
In conclusion, WAT is a sustainable, strong, and secure option for ecommerce businesses looking to improve their packaging and shipping practices. While it may require a bit more time and effort to use compared to plastic packing tape, the benefits of this eco-friendly and reliable option are well worth it. If you're interested in switching to Water Activated Tape for your business, be sure to consider the type of adhesive, thickness, and appearance that will best suit your needs.
Image Courtesy: PRODUCT GROUP